About

Experienced in marketing and change management, guiding both customers and internal stakeholders to take action. Related experiences: Informing the 5-10 year international retention strategy at Melaleuca with several initiatives approved, tripling inbound leaders for MasterCraft, and doubling email subscribers for Dr. Benjamin Hardy.

Skilled in market research, consumer insight, and data analytics. Related experiences: conducting a large-scale analysis of 150 companies and their subscription, rewards, and membership programs for Melaleuca, and pioneering data harvesting methods for 450 marketing campaigns of Forrester's clients by creating detailed categorical observations, data scales, and regressions to identify optimization opportunities.

Powerful presenter, experienced in interactions with C-Suite and other top executives in both large and small organizations. Related experiences: leading 5-student team to complete and present due diligence, financial analysis, and investment recommendations on an active firm to the partners of Kickstart Fund. Working as a strategic advisor to owners in the construction and psychology industries. Presenting findings to Principal consultants at Forrester and working closely with the executive teams of Melaleuca.