6 Strategies to Multiply Your Business With Social Media
Most people, particularly solopreneurs, are playing the social media game completely wrong.
Their profile is littered with a strange mix of personal life and business promotions, which ends up confusing both their clients and their real friends.
Furthermore, keeping up a constant stream of content to post flat-out burns most people out.
Soon, three bad options emerge:
- Become a social media addict who constantly posts new things on all platforms.
- Abandon social media and the potential business growth that could come with it.
- Post rarely and reap very little benefit, while still wasting time and energy keeping up with social media.
What if there was a better way?
The key is to simplify your approach.
You do not need 40 products to begin. Just one that is a rockstar.
You do not need to post content about 50 different messages.
You do not need to be on your social accounts 24/7.
"It is not that we have too little time to do all the things we need to do, it is that we feel the need to do too many things in the time we have." - Gary Keller
Sharing your message with focus and power on social media does not need to be complicated. You just need to be strategic, disciplined, and focused.
1. Decide Your Core Focus
"Success isn't that difficult; it merely involves taking twenty steps in a singular direction. Most people take one step in twenty directions." - Benjamin Hardy
You cannot become a master at everything all at once.
Be strategic and do fewer things with more focus.
What one breakthrough would blow up your business?
What medium are you most powerful in? Blogging, podcasting, Instagram, or something else?
I place most of my focus on writing because it is one of the most powerful ways I communicate my message.
I do not get on every social platform simply to create different audiences about different things in different places. I have a core central hub and redirect people to that.
Pick one platform. Master it. Make money from it. Then try other things.
2. Use The Redirect Strategy
"Mastery is not a function of genius or talent. It is a function of time and intense focus applied to a particular field of knowledge." - Robert Greene
Now that you have decided on your core communication method, host this on one of your social profiles or on your website.
Your strategy on all other platforms is to gently redirect people to where you want them to go.
Post intriguing and valuable things on each platform and funnel your audience to the place where you can serve them at the highest level.
This avoids incongruency, audience confusion, and the content creation nightmare.
3. Follow The Rules When You Do
Although most people understand the redirect strategy, they often become lazy.
Posting square pictures on LinkedIn that were clearly created for Instagram will not work.
Screenshotting tweets and posting them everywhere will not work.
Not all content is designed for all platforms.
Each platform has expectations. You cannot spam your core hub on each one. You have to be strategic.
Make content that gets attention without turning your audience off.
4. Embrace Your Size
"We long to connect, all of us. We long to be noticed, to be cared for, to matter." - Seth Godin
Many new businesses try to make their profiles look bigger and fancier than they are.
Your profiles should look nice, but they should also be authentic.
You are a real human and your customers want to be treated well by another real human.
You do not need to pretend your audience is bigger than it is. Serve the people who are there and more will come.
If you are small, you can privately message and help the people who follow you today.
Do not worry that you are not big yet. It will come if you are serious about helping your audience and spreading the message.
5. You Are Always Selling
"People don't buy for logical reasons. They buy for emotional reasons." - Zig Ziglar
Some people believe selling is simply about money.
Your content and your ideas are useless if you cannot get attention.
Selling is generous if your prospect truly needs what you have and they are in pain.
Sharing your ideas is selling. Getting people to share your posts is selling.
Every word, image, audio file, and video you post is selling someone something.
Selling is communication. It is igniting the fire under others to get them as excited about your ideas as you are.
You are a salesperson. Be proud of it.
6. Understand Who
Your message does not apply to everyone.
Regardless of how valuable your message is, some people will not bite.
You may come across people who need your message and still refuse to accept it. Be there if they come around. Wish them the best and move on.
The game of social media is voluntary. You put ideas out because you care. If others care, they will join the conversation.
When the wrong people move on, it gives you a chance to focus on who the right people are.
Who do you really want to serve?
Who do you think you could get a result for?
What does the dream business look like?
Refine your message and do not be afraid to let the wrong people move on.
Conclusion: Stay Focused
Social media is designed to be fickle, distracting, and a waste of time.
The creators of these platforms want you to spend hours a day on them so they can understand your data and show you more ads.
As a business owner, approach the game deliberately, with focus and strategy.
You do not consume. You create.
Remember your goals. Authentically connect. Go for it.