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Marketing

Dec 27, 2023

5 min read

One Skill Differentiates Your Message From The Masses

A memo on why story, origin, conflict, and transformation make a message different from everything else in the market.

MarketingStorytellingSalesBusiness StrategyWriting

Nov 10, 2023

7 min read

These 3 Lessons Will Put Your Product And CX In The Top 1%

A customer experience framework from an eight-year-old selling otter-pops: solve the problem, remove buying friction, and solve the problems your solution creates.

BusinessStartupMarketingCustomer ExperienceBusiness Strategy

Dec 31, 2019

5 min read

6 Strategies to Multiply Your Business With Social Media

A focused strategy for using social media without burning out, confusing your audience, or diluting your core message.

Business StrategyMarketingSocial MediaStartupProductivity

Sep 12, 2019

7 min read

Why Publishing an Angry Declaration Will Attract Your Ideal Clients

A memo on brand polarity, movements, messaging, and why clearly saying what you fight for and against attracts the right people.

MarketingBusiness StrategyWritingCreativityMessaging
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